| Worksheet
3: Existing Market Demand |
| What
is the defined target market? (refer to Worksheet
2) |
|
|
| How
many potential buyers are included in the target market? |
|
|
| What
is the best estimate of per capita consumption of fruits and vegetables
for the area? |
|
|
| Multiply
the number of potential buyers by the per capita consumption figure.
This will tell you the target market's demand for fruits and vegetables.
(Of course, competitors will be competing for the same customers.) |
| |
| ____ |
X |
____ |
= |
____ |
| population
in target market |
|
per
capita consumption |
|
total demand |
